It’s an old story. There are thousands of SKUs from more than 8,700 wineries in the United States—plus 671 in Canada—and finding a way to catch the customer’s eye against a sea of similar brands and wines is an intimidating task. After all, there are only so many different ways to do it. You could change the label (and potentially risk harming the brand image or reputation). You could urge your distributor or retailer shelf designer to give your brand a little extra love....